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advertising column
Advertising columns or morris columns ((フランス語:Colonne Morris), (ドイツ語:Litfaßsäule)) are cylindrical outdoor sidewalk structures with a characteristic style that are used for advertising and other purposes. They are common in the city of Berlin, Germany, where the first 100 columns were installed in 1855. Advertising columns were invented by the German printer Ernst Litfaß in 1854. Therefore it is known as ''Litfaßsäule'' (Litfaß column) in Germany, and can be found all over the country there.
In France, the columns are named Morris after Gabriel Morris, a printer, who held the concession for advertising in 1868. They were originally built by ''La Société Fermière des Colonnes Morris''. Today, they are mostly built and maintained by the JCDecaux company, which purchased the original company in 1986.
==Development==
The idea of advertising pillars came about in order to combat rampant advertising and graffiti.
Ernst Litfaß suggested that pillars should be built all over the city. People could then place their advertisements on these pillars. On December 5, 1854, after years of proceedings, the Berlin's chief of police, Karl Ludwig von Hinkeldey authorized Litfaß' "Annoncier-Säulen". He had exclusive rights to the building of these columns until 1865.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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